| Brand | HENKEL EGYPT |
| Product/Service | PATTEX |
| Entrant | TBWA\EGYPT Cairo, EGYPT |
| Category | Best use of Ambient Advertising: Large Scale |
| Entrant Company: | TBWA\EGYPT Cairo, EGYPT |
| Advertising Agency: | TBWA\EGYPT Cairo, EGYPT |
Credits |
| Chief Creative Officer | Arindam Sengupta (Oranjee) |
| Copywriter | Sameh George/Youssef Gadallah |
| Account Manager | Sherif Basuony |
| Account Supervisor | Bassam Ayass |
| Art Director | Sameh George/Youssef Gadallah |
| Other Credits | Ahmed Foula (Installation Artist) |
Execution
Create 3 installations made of scraps glued together and place them in high traffic areas, Faculty of Apllied arts, Azhar Park and another populous Public Garden in Sayeda Zienab where they were admired by passers by. The event started on 02.10.2010 and continued for 3 days.
English Translation of Main Headlines
THE ART OF GLUING
Sticks plastic, metal, wood, glass,
porcelain, clay, leather, steel, etc…