| Brand | DAMASCUS SECURITIES EXCHANGE |
| Product/Service | DSE |
| Entrant | UG Damascus, SYRIA |
| Category | Best use of Ambient Advertising: Large Scale |
| Entrant Company: | UG Damascus, SYRIA |
| Advertising Agency: | UG Damascus, SYRIA |
Credits |
Execution
We transformed the red lights on the roads of Damascus into an arrow used in the stock market, for a campaign that was done for the Damascus Securities Exchange.
The billboard in the background is part of the campaign. The campaign's aim was:
. To show people, specifically business men how much the DSE has achieved through out 1 year of hard work.
. To attract people to participate.
. To make more awareness for the Syrian public concerning the DSE.
The Concept:
. The DSE has achieved a lot in the past year. To reveal this achievement to all people especially those who are interested in the stock market we had to be straight forward, simple and direct to the point.
. Real numbers were used concerning the exchanges that occurred throughout the past year.
The campaign starts with a teazer that consists of 6 visuals, each of which representing our total achievement for the past year.
Our visuals rely on a background that reveals charts and numbers from a stock market screen, and the numbers of exchanges that occurred.
As for the arrow, its pointed upward hence moving forward. All the arrows were situated in places next to the billboards so that people can directly relate.
English Translation of Main Headlines
The billboard in the background is part of the campaign. The campaign's aim was:
. To show people, specifically business men how much the DSE has achieved through out 1 year of hard work.
. To attract people to participate.
. To make more awareness for the Syrian public concerning the DSE.
The Concept:
. The DSE has achieved a lot in the past year. To reveal this achievement to all people especially those who are interested in the stock market we had to be straight forward, simple and direct to the point.
. Real numbers were used concerning the exchanges that occurred throughout the past year.
The campaign starts with a teazer that consists of 6 visuals, each of which representing our total achievement for the past year.
Our visuals rely on a background that reveals charts and numbers from a stock market screen, and the numbers of exchanges that occurred.
As for the arrow, its pointed upward hence moving forward. All the arrows were situated in places next to the billboards so that people can directly relate.