Brand | BEIERSDORF MIDDLE EAST |
Product/Service | AFTER SHAVE BALM |
Entrant | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
Category | Best use of Ambient Advertising: Large Scale |
Entrant Company: | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
Advertising Agency: | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
Credits |
Creative Director | Michael Koeditz |
Copywriter | R Alexander |
Advertiser's Supervisor | Antoine Bonvin |
Art Director | Nivine Kawar (Associate Cd)/Dawn Almario |
Execution
In selected buildings, the existing fire extinguishers were covered with labels that showed the after shave balm pack and the slogan “When shaving sets your skin on fire”.