| Brand | JUMEIRAH |
| Product/Service | JUMEIRAH BEACH HOTEL |
| Entrant | THE TRIBE Dubai, UNITED ARAB EMIRATES |
| Category | Best Integrated Interactive Campaign |
| Entrant Company: | THE TRIBE Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | THE TRIBE Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
Jumeirah Beach Hotel wanted to push home the idea of “We’ll look after mum” . Research showed that it is mums in Europe and the Middle East who have most influence on choosing a holiday resort. The challenge was getting all the products that appeal to mum into one advert. Our concept created a instrument to add all the components together that are key to ensuring you have a great holiday – The Relaxometer. The idea ran on both Jumeirah.com as a rich media banner and externally on 3rd party websites driving traffic through to the website.
Credits
| Loretta Kiss |
The Tribe |
Creative Director |
| Adil El Mouden |
The Tribe |
Programmer |
| Sarah Nash |
The Tribe |
Account Manager |