2010 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Consumer Products
RANDA FI DARNA
RANDA / RANDA
WEZIGN Tunis TUNISIA
Silver
HEAD & SHOULDERS
PROCTER & GAMBLE / HEAD & SHOULDERS MALE VARIANT
QUANTUM COMMUNICATIONS Beirut LEBANON
Short List
MAN ON WHEELS
DAIMLER CHRYSLER / DODGE CHALLENGER
IMPACT PROXIMITY Dubai UNITED ARAB EMIRATES
Short List
SEXY MEETS SMART
PROCTER & GAMBLE / MEXX FRAGRANCES
IMPACT PROXIMITY Dubai UNITED ARAB EMIRATES
Bronze
SAVE CHRISTMAS
ACRES HOLDING / LE MALL FASHION BRAND
JWT Beirut LEBANON
Bronze
VALENTINE'S MAKE A MOVE
EXOTICA / FLOWER SHOP
LEO BURNETT BEIRUT LEBANON
Short List
ZAHRA
EXOTICA / FLOWER SHOP
LEO BURNETT BEIRUT LEBANON
Short List
A03 Consumer Services
TASTE THE SOUTHWEST
BRINKER INTERNATIONAL / CHILI’S
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
A04 Business Equipment & Services
RECRUITMENT WEBSITE
JWT / JWT MENA
JWT Beirut LEBANON
Bronze
A05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
KUNHADI
KUNHADI / KUNHADI
QUANTUM COMMUNICATIONS Beirut LEBANON
Short List
B01 Online Advertising
RUBIK’S CUBE
BERLITZ LANGUAGE CENTER / BERLITZ LANGUAGE COURSE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
DREAM CALCULATOR
HSBC / TERM DEPOSITS
JWT DUBAI UNITED ARAB EMIRATES
Short List
SWEET TWEETS BY U
KRAFT FOODS / TOBLERONE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
GRAB YOUR OWN!
SCUDERIA DUBAI / EXOTO TIFOSI
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
TENNIS
EUROSPORT ARABIA / EUROSPORT ARABIA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
FOOTBALL
EUROSPORT ARABIA / EUROSPORT ARABIA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
RACING
EUROSPORT ARABIA / EUROSPORT ARABIA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
C01 Best Use of Viral and Email Marketing
SPREAD THE WORD
ABU DHABI AWARDS / COMMUNITY SERVICE AWARDS
ZED COMMUNICATIONS Dubai UNITED ARAB EMIRATES
Gold
INNOVATION
DOMINO'S / PIZZA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
KILLER OFFER
DOMINO'S / PIZZA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
OPENING
DOMINO'S / PIZZA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
BOGA CIDRE
SFBT / BOGA CIDRE
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Grand Prix
LIVE BORDERLESS
LG ELECTRONICS / LG BORDERLESS TV
Y&R DUBAI UNITED ARAB EMIRATES
Short List
C02 Interactive Tools & Applications, including mobile advertising
TAG YOUR MOMENT
GSK / PANADOL
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
KHOBZWJBEN
GROUPE DELICE / MILKANA CHEESE
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Bronze
BOGA CIDRE
SFBT / BOGA CIDRE
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Gold
THE MAGICAL RACE OF MIROO
MAJID MAGAZINE / MAJID MAGAZINE
ABU DHABI MEDIA COMPANY Abu Dhabi UNITED ARAB EMIRATES
Gold
D01 Best Integrated Interactive Campaign
AHLAN MSN!
MICROSOFT MEA / MSN
WUNDERMAN Dubai UNITED ARAB EMIRATES
Gold
LIVE BORDERLESS
LG ELECTRONICS / LG BORDERLESS TV
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
VALENTINE'S MAKE A MOVE
EXOTICA / FLOWER SHOP
LEO BURNETT BEIRUT LEBANON
Short List