| Brand | FOSTER'S |
| Product/Service | DONTTELLTHEMISSUS.COM |
| Entrant | THE TRIBE Dubai, UNITED ARAB EMIRATES |
| Category | Best Integrated Interactive Campaign |
| Entrant Company: | THE TRIBE Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | THE TRIBE Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
Developed around one of Foster's brand pillars - Uncomplicated Masculinity - this campaign is designed to give men more free time to hang out, watch sport and drink beer - by negotiating their way around the women in their lives.
A website, applications, emails, mobile messages, facebook, tweets - all easy to use and designed to be fun.
We think it's a fresh approach to advertising, and of course building brand loyalty, in what is a dark market for alcohol.
Credits
| Andrew Durkan |
The Tribe |
Creative Director/Copywriter |
| Josh Tetteh-Lartey |
The Tribe |
Digital Creative Director |
| Ladislav Janic |
The Tribe |
Art Director |
| Ashwinth Isaiah |
The Tribe |
Lead Programmer |
| Dominic Parker |
The Tribe |
Account Director |
| Stuart Quinn |
The Tribe |
Account Manager |