2010 Winners & Shortlists

Brief Explanation

World Diabetes Day (WDD) is the primary global awareness campaign for diabetes. It was introduced in 1991 by the International Diabetes Federation (IDF) and the World Health Organization (WHO) in response to the alarming rise in diabetes around the world. Our task was to create awareness about the seriousness of the disease in a captivating and engaging way. To encourage people to eat well and exercise without sounding authoritarian or foreboding. The result, a light hearted and conversational tone of voice that reminds people they won’t ward off the disease by sitting at their computers clicking their mouse.