| Brand | IMAX |
| Product/Service | IMAX CINEMA |
| Entrant | THE TRIBE Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | THE TRIBE Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | THE TRIBE Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
An Imax screen is three times larger than a regular cinema screen. When it
comes to Imax, ordinary dimensions simply don't apply. Ditto when it comes
to an online banner. By usurping the space of other banners, the idea
becomes not only a a demonstration of "larger than normal" Imax dimensions,
but also the larger than normal Imax experience.
Credits
| Razia Essack |
The Tribe |
Copywriter |
| Loretta Kiss |
The Tribe |
Digital Creative Director |
| Mario Dias |
The Tribe |
Art Director |
| Josh Tettey-Lartey |
The Tribe |
Digital Creative Director |
| Sarah Nash |
The Tribe |
Account Manager |