| Brand | FOSTER'S |
| Product/Service | FOSTER'S BEER |
| Entrant | THE TRIBE Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | THE TRIBE Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | THE TRIBE Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
This website forms the foundation of a campaign developed around one of Foster's brand pillars - Uncomplicated Masculinity.
The idea is very simple and relevant to men - give them more free time to hang out, watch sport and drink beer - by negotiating their way around the women in their lives. The website is a series of applications to set men free and keep them on the right side of the "law".
Excuses to make an escape. Advice in tricky situations. Reminders about do-or-die dates. And credit in the nice-man account.
It's a website that's practical and fun.
Credits
| Andrew Durkan |
The Tribe |
Creative Director/Copywriter |
| Josh Tetteh-Lartey |
The Tribe |
Digital Creative Director |
| Ladislav Janic |
The Tribe |
Art Director |
| Ashwinth Isaiah |
The Tribe |
Lead Programmer |
| Dominic Parker |
The Tribe |
Account Director |
| Stuart Quinn |
The Tribe |
Account Manager |