2010 Winners & Shortlists

ENTERTAINER WEBSITE

BrandTHE ENTERTAINER
Product/ServiceTHE ENTERTAINER
EntrantTHE TRIBE Dubai, UNITED ARAB EMIRATES
CategoryCorporate Information
Entrant Company:THE TRIBE Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:THE TRIBE Dubai, UNITED ARAB EMIRATES

Credits

Brief Explanation

This very traditional publisher was encouraged by its 2009 online activity. So, for the 2010 launch we built an interactive site with restaurant polls, suggestions and rating engine. All 5,000 outlets in Bahrain, Dubai, Abu Dhabi & Doha are linked to Google Maps with a view to introducing location based mobile app for Q3 2010. It was launched to coincide with the 2010 book launch. Within 30 days the database had doubled in size to circa 20,000 and we had exceeded 2009 book sales. The site continues to perform well with 30,000 unique visits per month.

Credits

Name Company Role
Ladislav Janic The Tribe Digital Designer
Ashwinth Isaiah The Tribe Technical Director