| Brand | RECKITT BENCKISER |
| Product/Service | VEET HAIR REMOVAL STRIPS |
| Entrant | EURO RSCG DUBAI, UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | EURO RSCG DUBAI, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | EURO RSCG DUBAI, UNITED ARAB EMIRATES |
| 2nd Advertising/Web Design Agency: | FIREFLY Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
To inform the consumer of the advantages of Veet Cold Wax Strips, we chose to engage her in more ways than one - without complicating it at all.
We told her all that she might be interested in, without her having to scroll through reams of text or click through multiple pages.
The entire site was on one page which invited the consumer to roll over and interact with the content.
Credits
| Neeraj Sabharwal |
Euro RSCG Dubai |
Creative Director |
| Sandy Zavzavadjian |
Euro RSCG Dubai |
Art Director |
| Neeraj Sabharwal |
Euro RSCG Dubai |
Copywriter |
| Elias Kanakry |
Euro RSCG Dubai |
Account Director |
| Nadim Nehme |
Firefly |
Project Director |
| Wendy Ngai |
Firefly |
Interactive Art Director |
| Ernesto Pile |
Firefly |
Senior Flash Developer |
| Crisanto Moreno |
Firefly |
Interactive Designer |