| Brand | SFBT |
| Product/Service | BOGA CIDRE |
| Entrant | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Category | Interactive Tools & Applications, including mobile advertising |
| Entrant Company: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Advertising/Web Design Agency: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| 2nd Advertising/Web Design Agency: | INFOCHALLENGE Tunis Mahrajene, TUNISIA |
Credits |
Brief Explanation
Bogacidre.com is a link to Facebook, where users can participate in the Boga Cidre application – an interactive video depicting Dhafer trying to get his can back from the girl… (The can she stole him in the TVC). In the video, we see Dhafer running after the girl in the streets of Tunis. But she always manages to escape from him. By clicking on the right images, the internet user can change the course of the story and help his hero until he gets his Boga Cidre back. Winners could win a dinner with Dhafer.
Credits
| Cherifa Benslamia |
Memac Ogilvy Label Tunisia |
Business Director |
| Sonia Barbaria |
Memac Ogilvy Label Tunisia |
Account Director |
| Amel Gaaloul |
Memac Ogilvy Label Tunisia |
Strategic Planner |
| Nicolas Courant |
Memac Ogilvy Label Tunisia |
Creative Director |
| Gérald Heraud |
Memac Ogilvy Label Tunisia |
Art Director |
| Zied Dahmane/Sonia Barbaria/Amel Gaaloul |
Memac Ogilvy Label Tunisia |
Copywriters |
| Aziz M'bazaia |
Memac Ogilvy Label Tunisia |
TV Producer |
| Hervé Hiolle |
Dprods |
Director |
| Daly El Okby |
Dprods |
Producer |
| Hassan El Forkani |
Infochallenge |
Project Officer |
| Hichem Mhamed |
Infochallenge |
Game Engineering |
| Yosr Najar |
Infochallenge |
Ui Designer |
