Brand | SFBT |
Product/Service | BOGA CIDRE |
Entrant | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
Category | Best Use of Viral and Email Marketing |
Entrant Company: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
Advertising/Web Design Agency: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
Credits |
Brief Explanation
To create interest around the new Boga Cidre campaign starring famous Tunisian actor Dhafer el Abbidine, we organized a fake scandal during the shooting of the TV commercial. An old lady interrupts the shooting and insults Dhafer, thinking he’s really the bad guy he plays in the soap that made him popular. The scene was shot and launched as a viral video on Facebook.
Credits
Cherifa Benslamia |
Memac Ogilvy Label Tunisia |
Business Director |
Sonia Barbaria |
Memac Ogilvy Label Tunisia |
Account Director |
Amel Gaaloul |
Memac Ogilvy Label Tunisia |
Strategic Planner |
Nicolas Courant |
Memac Ogilvy Label Tunisia |
Creative Director |
Gérald Heraud |
Memac Ogilvy Label Tunisia |
Art Director |
Nicolas Courant/Zied Dahmane/Mohammed Ghaddab |
Memac Ogilvy Label Tunisia |
Copywriters |
Aziz M'bazaia |
Memac Ogilvy Label Tunisia |
TV Producer |
Hervé Hiolle |
Dprods |
Director |
Daly El Okby |
Dprods |
Producer |