| Brand | ACRES HOLDING |
| Product/Service | LE MALL FASHION BRAND |
| Entrant | JWT Beirut, LEBANON |
| Category | Interactive Tools & Applications, including mobile advertising |
| Entrant Company: | JWT Beirut, LEBANON |
| Advertising/Web Design Agency: | JWT Beirut, LEBANON |
Credits |
Brief Explanation
The business and marketing objectives were to drive immediate traffic to Le Mall post-launch and get target to spend at least 1 to 1.5hours a day at Le Mall. The communication objective was to launch Le Mall as a fashion brand with a distinctive communications strategy that would trigger interest, behavioral change, and direct involvement from target.We launched with a copy based campaign that made use of magazines, posters, outdoors, and creative media buys, a website:iammyself.me
The launch campaign’s innovative approach led tremendous communication results. www.iammyself.me became a popular forum attracting 25,000 active visitors with over 500 user-generated photos.
Credits