| Brand | ACRES HOLDING |
| Product/Service | LE MALL FASHION BRAND |
| Entrant | JWT Beirut, LEBANON |
| Category | Consumer Products |
| Entrant Company: | JWT Beirut, LEBANON |
| Advertising/Web Design Agency: | JWT Beirut, LEBANON |
| 2nd Advertising/Web Design Agency: | 2PURE, LEBANON |
Credits |
Brief Explanation
Le Mall needed a campaign that allows people to experience the true meaning of Christmas. We were to create an interactive campaign that would break through the advertising clutter of holiday campaigns. The website allowed consumers to experience first hand the joy of giving and receiving gifts from random strangers. People were encouraged to sign up and invite their friends from other social networks to be part of the campaign.Once one registers at Savechristmas.me and receives a gift from a random stranger, he would be notified via email to come collect his gift under the tree at Le Mall.
USERNAME:
entries@dubailynx.com
PASSWORD:
862325
Credits
