Campaign
1 of 3
2 of 3
3 of 3
Brand | DOMINO'S |
Product/Service | PIZZA |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| 3 of 3 Campaign |
Category | Best Use of Viral and Email Marketing |
Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Advertising/Web Design Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
Local fast food advertising is about product demos with cheesy endings. When Domino’s Pizza decided to expand their chain of stores, the local pie makers in Egypt became more aggressive in competition. We tackled the regional expansion and a typical competitor together, in the first-ever online trilogy. The long story format required online to reach out to viewers.
The story revolves around Hajj Nadi, the owner of Sinbad bakery who is across the street from Domino’s. It shows how he is unable to cope with the competition.
Credits
Nirmal Diwadkar |
TBWA\RAAD |
Regional Creative Director |
Milos Ilic |
TBWA\RAAD |
Executive Creative Director |
Malek Atassi/Fouad Abdel Malak |
TBWA\RAAD |
Creative Directors |
Bassam Doss/Malek Atassi/Omar Hilal |
TBWA\RAAD |
Copywriters |
Rabih Najjar/Hesham Ezzat |
TBWA\RAAD |
Art Directors |
Rouba Asmar/Wael Samir |
TBWA\RAAD |
Agency Producers |
Zaher Ayat |
TBWA\RAAD |
Account Manager |
Nihal Gabr/Moetaz Thabet |
ECU Productions |
Producers |
Omar Hilal |
ECU Productions |
Director |
Joaquim Miquel |
ECU Productions |
D.O.P. |
Feedback Sound Studio |
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Sound Design |
The Mill-London/Sam's Post Production |
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Post Production |