| Brand | DAIMLER CHRYSLER |
| Product/Service | DODGE CHALLENGER |
| Entrant | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
The Brief:
Introduce the Dodge Challenger to the Middle East and bring it to life online.
Solution:
The Dodge Challenger is the epitome of a REAL man. Strong, imposing, chauvinistic- essentially it’s a Man on Wheels.
To execute this we created Dice Van Horn, an egotistical stuntman that loves his 6.1L Challenger and dislikes hybrids and girly men.
Through banners and a website, Dice took on the spirit of the Challenger and entertained the audience with his frank opinions.
Results:
350 Challengers shipped 350 sold.
On average users spent 6 minutes interacting on the site per visit.
Credits
| Arvind Krishnan |
Impact Proximity |
Creative Director |
| Neha Duseja |
Impact Proximity |
Art Director |
| Jason Joseph |
Impact Proximity |
Sr. Copywriter |
| Benjamin Balazs |
Impact Proximity |
Sr. Flash Programmer |
| Unni Kurup |
Impact Proximity |
Account Director |
| Renjith Ravindranathan |
Impact Proximity |
Sr. Account Executive |
| Haris Khan |
Impact Proximity |
Flash Programmer |
| Dev Vaswani |
Milkshake Media |
Executive Producer |
| Samer Hamade |
|
Actor |