2010 Winners & Shortlists

Brief Explanation

It was a dark and lonely night in the middle of jumper season when we received an invitation to pitch for Jumeirah’s global campaign to publicise their winter break offers. Fortunately the sun was shining on us when we had the idea to use a real time weather feed in our banners to encourage people to stay at one of their luxury hotels in Dubai, London or New York. Banners informed potential guests about conditions and current temperature in all three cities within a single creative execution. Global ROI soared to $16 for every $1 invested and continues to rise.