2010 Winners & Shortlists

Brief Explanation

Our brief was to educate people on using Visa debit cards. Research told us 38% of people keep their Bluetooth activated whilst shopping, this was our signal to do something different! : We placed 24 BT nodes at POS points across major malls & airport. In Dubai Mall, we used divers at Dubai Aquarium to carry the Visa message live in the tank, encouraging people to activate their Bluetooth. In 3 weeks, 80,000 visitors accepted our message prompting them to use their Visa Electron at POS (12% of all mobile devices found). Visa Electron usage increased 9.6% during the period.