NATIONAL BONDS TALK TO YOUR CONSCIENCE
| Brand | NATIONAL BONDS |
| Product/Service | SAVINGS SCHEME |
| Entrant | BPG THE BIG IDEA Dubai, UNITED ARAB EMIRATES |
| Category | Interactive Tools & Applications, including mobile advertising |
| Entrant Company: | BPG THE BIG IDEA Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | BPG THE BIG IDEA Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
National Bonds, a savings scheme, wanted to create an interactive application that would get people thinking about their spending habits and persuade them to begin saving.
Reflecting from the ATL campaign for the product, National Bonds created a Website application that would allow people to talk to their conscience. A web cam enabled visitors to answer a few questions and hear the verdict from their conscience.
The application was widely appreciated by National Bonds customers as well as new users who enthusiastically forwarded the link to their friends and colleagues.
Credits
| HOSHI SIGANPORIA |
BPG THE BIG IDEA |
CREATIVE DIRECTOR |
| MANAN MISTRY |
BPG THE BIG IDEA |
DIGITAL DEVELOPMENT |
| SHEETAL RAJAN |
BPG THE BIG IDEA |
COPYWRITER |