Brand | GSK |
Product/Service | PANADOL |
Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Category | Interactive Tools & Applications, including mobile advertising |
Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Advertising/Web Design Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
Panadol Actifast promises quick relief so you can enjoy life. So how can they engage a disinterested digital consumer minus big budgets/tactical activity? By tapping into Facebook culture – making tagging more fun! Tag your moment is a branded application accessible via Facebook or the site. Users choose photos, tag them with icons, animations, music etc., creating animated stories. Branded moments are shared on Facebook, Twitter, etc. Actifast translated its brand promise into an experience effortlessly – leveraging a popular behavior and enhancing an activity users enjoy. In 6 weeks, 13,645 people visited the site, and 9,000 used the application.
Credits
Till Hohmann |
Memac Ogilvy & Mather Dubai |
Executive Creative Director |
Preethi Mariappan |
Ogilvy One |
Creative Director |
Rafael Guida |
Ogilvy One |
Senior Art Director |
Melanie Clancy |
Ogilvy One |
Art Director |
Sarabjeet Singh |
Ogilvy One |
Flash Developer |
Muhammad Baqir |
Ogilvy One |
Software Development Manager |
Mohammed Sayeed |
Ogilvy One |
Ui Developer |
Sarah Friswell |
Ogilvy One |
Account Director |
Hatem Kamal |
Gsk |
Brand Manager - Youth |
Atul Shenoy |
Memac Ogilvy & Mather Dubai |
Account Director |
Mariam Abdillahi |
Memac Ogilvy & Mather Dubai |
Account Manager |
Mohammed Sheta |
GSK |
Marketing Manager |