2010 Winners & Shortlists

Brief Explanation

Panadol Actifast promises quick relief so you can enjoy life. So how can they engage a disinterested digital consumer minus big budgets/tactical activity? By tapping into Facebook culture – making tagging more fun! Tag your moment is a branded application accessible via Facebook or the site. Users choose photos, tag them with icons, animations, music etc., creating animated stories. Branded moments are shared on Facebook, Twitter, etc. Actifast translated its brand promise into an experience effortlessly – leveraging a popular behavior and enhancing an activity users enjoy. In 6 weeks, 13,645 people visited the site, and 9,000 used the application.