| Brand | SAMSUNG |
| Product/Service | SAMSUNG OMNIA WITH GPS NAVIGATION |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
Nobody likes getting lost. It’s stressful. It’s a waste of time. And it’s embarrassing – especially when there are tools that can fix the problem. This banner presents the solution. An interactive compass lets users rotate the dial. Upon roll-over, the dial reveals itself as a profile of the slim Samsung Omnia. The take-away: The Samsung Omnia with GPS navigation: ‘Never Get Lost Again.’
Credits
| Till Hohmann |
Memac Ogilvy & Mather Dubai |
Executive Creative Director |
| Preethi Mariappan |
Ogilvy One |
Creative Director |
| Marcus Da Silva |
Ogilvy One |
Interactive Art Director |
| Melanie Clancy |
Ogilvy One |
Copywriter |
| Sarabjeet Singh |
Ogilvy One |
Flash Developer |
| Jonathan Gapper |
Ogilvy One |
Account Director |
| Haris Munif |
Telecommunications Samsung |
Brand Marketing Manager |