| Brand | KRAFT FOODS |
| Product/Service | TOBLERONE |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
When we noticed how many people post about Toblerone on Twitter, we asked, ‘Why not use these experiences in our advertising?’ These were people describing their Toblerone experiences in real-time. What better way to support the ‘Lost in the Toblerone Triangle’ positioning? The banner features words commonly used to describe the experience. Users can interact by selecting different words and reading the tweets. They can even tweet about Toberlone themselves, and see it in the banner! User-generated content that shares the Toblerone taste experiences of the world. We had very high interaction rates and a click through of 3.7%.
Credits
| Till Hohmann |
Memac Ogilvy & Mather Dubai |
Executive Creative Director |
| Preethi Mariappan |
Ogilvy One |
Creative Director |
| Marcus Silva |
Ogilvy One |
Interactive Art Director |
| Melanie Clancy |
Ogilvy One |
Copywriter |
| Sarabjeet Singh |
Ogilvy One |
Flash Developer |
| Karen Kassouf |
Memac Ogilvy & Mather Dubai |
Account Manager |
| Firat Aktas |
Memac Ogilvy & Mather Dubai |
Account Director |
| Ramzi Moutran |
Memac Ogilvy & Mather Dubai |
Creative Director |
| Wael Kaskas |
Kraft Foods |
Manager Category Marketing Snacks/Coffee/Desserts/GCC |
|
Dinars Studio |
3D Illustration |
