2010 Winners & Shortlists

Brief Explanation

Davines is a boutique hair care brand launching a product for split ends. They wanted to strike a cord with_a female audience. We created a teaser banner that speaks to this audience and remains true to the brand. To garner attention, we created ‘Zip It Up’ - a teaser that reveals how Melu Serum is a simple answer that works to seal hair. It avoids beauty jargon, opting for a clear solution. Users interact with the treatment to zip up ends. The banner received high interaction rates and a click through of 2.6%.