| Brand | BRUSH AND CO. |
| Product/Service | BRUSH AND CO. |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
‘Highlights in Perfect Harmony’ is a playful interactive banner that illustrates Brush and Co.’s personalized hair color service. This theme is visualized with music: highlighted hair taking the form of piano keys. When the user interacts with the banner, they have the freedom to play the instrument - creating their own perfect harmony. The result? Elegantly uncomplicated, engaging & FUN online engagement that reflects Brush and Co, pure & simple. The banner received high interaction rates and a click through rate of 2.9%.
Credits
| Till Hohmann |
Memac Ogilvy & Mather Dubai |
Executive Creative Director |
| Preethi Mariappan |
Ogilvy One |
Creative Director |
| Rafael Guida |
Ogilvy One |
Senior Art Director |
| Melanie Clancy |
Ogilvy One |
Copywriter |
| Sarabjeet Singh |
Ogilvy One |
Flash Developer |
| Hala Aluraibi |
Brush & Co. |
General Manager |