| Brand | BERLITZ LANGUAGE CENTER |
| Product/Service | BERLITZ LANGUAGE COURSE |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
Dubai speaks many languages, and young people want to learn them. To connect with this audience, we created a 100% scalable, targeted banner ad.
The concept is visual and simple - even those with limited language skills can play. Viewers select the flag of a country that interests them. They use the cube to create the flag. Guides makes creating the flag simple, and lets you know that language learning can be easy and fun!
It’s simple brand engagement that helps cross language boundaries without the headaches. The banner received high interaction rates and a click through of 2.7%.
Credits
| Till Hohmann |
Memac Ogilvy & Mather Dubai |
Executive Creative Director |
| Preethi Mariappan |
Ogilvy One Dubai |
Creative Director |
| Rafael Guida |
Ogilvy One Dubai |
Senior Art Director |
| Melanie Clancy |
Ogilvy One Dubai |
Copywriter |
| Sarabjeet Singh |
Ogilvy One Dubai |
Flash Developer |
| Anna Gibbons |
Ogilvy One Dubai |
Media Strategist |
| Rita Pauls |
Berlitz |
Director of Global Marketing |
| Leila Shehab |
Berlitz |
Marketing Manager |
