| Brand | BRINKER INTERNATIONAL |
| Product/Service | CHILI’S |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Services |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
Chili’s was launching its Southwest menu and needed a teen audience through the door. We roped in virtual singing cowboys to sing praise, country-style! Users visited the microsite, browsed the menu, chose a Southwest meal and invited family/friends to share it. Recipients got a personalized country song inviting them by name to share the meal! By crafting a fun invite we recruited 2 customers for every user engaged and increased awareness through Facebook/Twitter. The Arabic version of the site with the Arabic country singing proved to be a HUGE hit. In just 6 weeks, +28,400 people sent postcards!
Credits
| Till Hohmann |
Memac Ogilvy & Mather Dubai |
Executive Creative Director |
| Preethi Mariappan |
Ogilvy One |
Creative Director |
| Marcus Silva |
Ogilvy One |
Interactive Art Director |
| Rafael Guida |
Ogilvy One |
Senior Art Director |
| Melanie Clancy |
Ogilvy One |
Copywriter |
| Sarabjeet Singh |
Ogilvy One |
Flash Developer |
| Muhammad Baqir |
Ogilvy One |
Software Development Manager/Ui Developer |
| Sarah Friswell |
Ogilvy One |
Account Director |
| Sakshi N Ashokan |
Ogilvy One |
Digital Project Manager |
| Robin Smith |
Memac Ogilvy Action |
Creative Director |
| Mohammed Sayeed |
Ogilvy One |
UI Developer |
| Hossam Elgharably |
|
Senior Arabic Copywriter |
