| Brand | SAMSUNG |
| Product/Service | MOBILE PHONES |
| Entrant | CHEIL WORLDWIDE Dubai, UNITED ARAB EMIRATES |
| Category | Best Integrated Interactive Campaign |
| Entrant Company: | CHEIL WORLDWIDE Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | CHEIL WORLDWIDE Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
Brief:
Launch Samsung Corby amongst core market of Middle East teenagers
- Raise awareness and brand appeal
- Deliver engagement
Strategy:
Leverage teenager’s desire for individuality and creativity. Encourage them to design their own phone jackets.
Proposition - What colour is your life?
Best five designs win Samsung Corby phone with their design on it.
Target Market: UAE, Kuwait, Qatar, Bahrain & Oman
Duration : 12/11/2009 - 31/122009
Results:
Microsite
Page views - 371,191
Visits - 93,378
Av. Time spent - 3.35mins
Designs submitted - 5,508
Designs rated - 76,393
Banner Impressions - 16,587,895
CTR - 0.29%
CPC - $0.91
Credits
| Mohmmad Naheemuddin |
Cheil Worldwide |
Online Digital Manager |
| Sunil John |
Cheil Worldwide |
Online Digital Manager |
| Kassem Raidan |
Cheil Worldwide |
Online Digital Executive |