2010 Winners & Shortlists

Brief Explanation

Brief: Promote Samsung’s role as Official Sponsor of Africa Cup of Nations - Raise awareness and association - Deliver brand appeal and preference - Build stronger emotional bond with consumers Strategy: Create dedicated online destination integrated with other digital media. Target Markets : Egypt, Morocco, Algeria, Tunisia, Nigeria, Ghana, Kenya. Campaign: 14th December 2009 to 31st January 2010 Results: Microsite Page views - 548,229 Page visits - 167,014 Average time spent - 4.26mins Games played - 129,367 Banners impressions - 13,816,477 Clicks - 167,587 CTR - 1.21% SEM CTR - 0.46% CPC - $0.49