2010 Winners & Shortlists

SIRDAB6

BrandSOUAD AL SABAH
Product/ServiceFASHION DESIGNER
EntrantANWAR GHADER Salmiya, KUWAIT
CategoryConsumer Products
Entrant Company:ANWAR GHADER Salmiya, KUWAIT
Advertising/Web Design Agency:ANWAR GHADER Salmiya, KUWAIT

Credits

Brief Explanation

Souad Al Sabah, Kuwaiti Fashion Designer, started designing and stitching pieces in her basement hence, www.sirdab6.com. Sirdab, Kuwaiti for Basement; Number6, her house. Sirdab6 utter mirror reflection of Souad. Each page has significant connection to her path as a designer. Starting from the main page, her first sewing machine; entire website is photography combined together creating pages representing titles. Her paintings used as backgrounds. Gallery dresses camouflaged for copy write yet showing design. “Contact” page the dress placed; her 1st design. Also added her first dress kept by her father as a souvenir from age of 3; “Souad Al Sabah”page.

Credits

Name Company Role
Anwar Ghader Independent Creative Director
Aamir Shahzad Bhatti Freelancer Web Developer