| Brand | ABU DHABI AWARDS |
| Product/Service | COMMUNITY SERVICE AWARDS |
| Entrant | ZED COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Category | Best Use of Viral and Email Marketing |
| Entrant Company: | ZED COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | ZED COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| 2nd Advertising/Web Design Agency: | OPTIX DIGITAL PICTURES Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
The Abu Dhabi Awards is encouraging the people of Abu Dhabi to make their nominations for the prestigious annual awards for community service, Part of an integrated campaign, this English and Arabic viral can be personalized to motivate people to pass them forward. This resulted in a 60% increase in unique nominations from 2008 to 2009.
Initially we sent out an email to a select group of people, dependng upon their first language in english or arabic, with a link to the video which is hosted on the abu dhabi awards website. After watching the video they get an option to forward it to 5 of their friends, who will then receive a similar email generated automatically by the server and redirected to the website.
JUDGES: PLEASE WATCH IN FIREFOX
Credits
| Robert Mitchell |
Zed Communications |
Managing Director |
| Manpreet Seera |
Zed Communications |
Creative Director |
| Rex Mundo |
Zed Communications |
Copywriter |
| Mohammad Atif |
Zed Communications |
Web Developer |
| Adam Neiland |
Zed Communications |
Web Designer |
