| Brand | KUNHADI |
| Product/Service | KUNHADI |
| Entrant | QUANTUM COMMUNICATIONS Beirut, LEBANON |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness |
| Entrant Company: | QUANTUM COMMUNICATIONS Beirut, LEBANON |
| Advertising/Web Design Agency: | QUANTUM COMMUNICATIONS Beirut, LEBANON |
Credits |
Brief Explanation
Kunhadi is a Lebanese NGO that promotes road safety and creates awareness campaigns on drunk driving. The website is fully interactive and targets young drivers in particular. To help users relate to the environment, the site is a graphically treated representation of the Lebanese street scene.
Users can learn about all sorts of safety tips and access other educational material. There’s also a “Testimonials” section where people can read “Survivor Stories”, or write a small message on “The Wall” in memory of someone who lost their life in a car accident. Even a drunk driving simulation game was created.
Credits
| Jimmy Ghazal |
Fusion Unit of Quantum Communications |
Head of Fusion |
| Odile Riachi |
Quantum Communications |
Creative Director |
| Pierre Khoury |
Quantum Communications |
Associate Creative Director |
| Rajaa Khalifeh |
Quantum Communications |
Senior Art Director |
| Zeina Estwany |
Quantum Communications |
Account Manager |