2010 Winners & Shortlists

HEAD & SHOULDERS

Short List
BrandPROCTER & GAMBLE
Product/ServiceHEAD & SHOULDERS MALE VARIANT
EntrantQUANTUM COMMUNICATIONS Beirut, LEBANON
CategoryConsumer Products
Entrant Company:QUANTUM COMMUNICATIONS Beirut, LEBANON
Advertising/Web Design Agency:QUANTUM COMMUNICATIONS Beirut, LEBANON

Credits

Brief Explanation

H&S wanted to target the Middle Eastern man with its anti-dandruff / anti-hairfall hair product. A website was created that would keep the user’s mind busy with everything but dandruff and hair loss! Check out the latest football news, or download the widget and get the news sent straight to your desktop. Play online games and compete by shooting penalty shots, or customize your dream car. Take pictures with your 'fans', share them with friends... Try out different hairstyles by uploading your picture to the “Hairmania” application - and Facebook application too - and share your new look with friends.

Credits

Name Company Role
Jimmy Ghazal Fusion Unit of Quantum Communications Head of Fusion
Odile Riachi Quantum Communications Creative Director
Pierre Khoury Quantum Communications Associate Creative Director
Zeina Estwany Quantum Communications Account Manager