| Brand | PROCTER & GAMBLE |
| Product/Service | CREST 3D WHITE |
| Entrant | QUANTUM COMMUNICATIONS Beirut, LEBANON |
| Category | Consumer Products |
| Entrant Company: | QUANTUM COMMUNICATIONS Beirut, LEBANON |
| Advertising/Web Design Agency: | QUANTUM COMMUNICATIONS Beirut, LEBANON |
Credits |
Brief Explanation
Crest’s new 3D White Deluxe targeted females while promising a “Dazzling Smile in only 14 Days”. So an interactive glamour and beauty website was created, offering beauty tips to girls and women; users can take a quiz and find out “How Glam” they are, or vote for the best smile, after looking through a series of pictures of smiles captured by the Crest photographers. They can also use the website to access product info and follow the Crest campaign trail.
Credits
| Jimmy Ghazal |
Fusion Unit of Quantum Communications |
Head of Fusion |
| Odile Riachi |
Quantum Communications |
Creative Director |
| Zeina Estwany |
Quantum Communications |
Account Manager |
| Maral Ghanma |
Quantum Communications |
Copywriter |