2010 Winners & Shortlists

Brief Explanation

Randa Fi Darna is a ramadan webreality show that allow people interact with authentic tunisian families, we aimed to place tunisian ramdan lifestyle in the center of the digital concept, in all Ramadan days, our RANDA MAN visited one family per day, filmed them without any briefing or interaction, just to transcribe the real ramdan life of a basic tunisian Families. Film editing is made each night and put on the website the next day before break fasting. In the 29 days we had 47980 unique visitors, 79 articles, 844 page result on google, Randa decided to change their TV ads to fit our digital concept and made a Randa Fi Darna TV ad.