| Brand | PARAGON MARKETING COMMUNICATIONS |
| Product/Service | MARKETING COMMUNICATIONS |
| Entrant | PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT |
| Category | Best Use of Viral and Email Marketing |
| Entrant Company: | PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT |
| Advertising/Web Design Agency: | PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT |
Credits |
Brief Explanation
An excellent example of how outdoor activity can stimulate great ideas.
During a camping trip in the desert, the Paragon team while taking some pictures sprang up with an idea for the upcoming new year greeting card. The idea was to use long exposure photography to write Paragon on air using firewood from the bonfire. This picture was then executed as an e-shot sent out on new year’s eve.
The copy said “May the force be with you” inspiring from the famous quote from the Star Wars franchise.
Credits
| Louai Alasfahani |
Paragon Marketing Communications |
Chief Creative Officer |
| Konstantin Assenov |
Paragon Marketing Communications |
Chief Creative Officer |
| Diana Dimitrova |
Paragon Marketing Communications |
Media Director |
| Gaya Kruchlik |
Paragon Marketing Communications |
Account Manager |
| Wasim Khan |
Paragon Marketing Communications |
Account Executive |
| Huzaifa Kakumama |
Paragon Marketing Communications |
Senior Graphic Designer |
| Adam Serhan |
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