2010 Winners & Shortlists

Brief Explanation

alghadeer.ae needed to provide an interactive and informative gateway which allows visitors to engage with the brand story. The site was also required to offer easily accessible information for both investors and residents alike. The animation brings to life the story of Seih Seiderah and his highness Sheikh Zayed Bin Sultan Al Nahyan’s vision by taking viewers on a moving journey. This animated story highlights the rich historical attributes of the location whilst showcasing a land with great opportunities for quality living. The target audience is split between existing stakeholders and the wider public in the UAE.