| Brand | EXOTICA |
| Product/Service | FLOWER SHOP |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Consumer Products |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising/Web Design Agency: | LEO BURNETT BEIRUT, LEBANON |
Credits |
Brief Explanation
Exotica moved from its Zalka branch to a new shop in Jal el Dib.
We created Zahra! First, we communicated the news that Zahra was missing and we drove our consumers to the website: www.savezahra.com
Then, we created and desgined an online game to save Zahra and win a trip to Amsterdam.
Our main message was : Zahra needs to go from Zalka to Jal El Dib.
On the web, we identified influential websites and bloggers that would be excited about our game and our microsite www.savezahra.com
Our influencers shared the story of Zahra within their communities: Facebook, Twitter, etc.
LOGIN DETAILS:
The Username is : lynx
Password: lynxPassword
Credits
| Bechara Mouzannar |
Leo Burnett Beirut |
Regional Exec. Creative Director |
| Ghida Younes/Chermine Assadian |
Leo Burnett Beirut |
Creative Directors |
| Wissam Matar |
Leo Burnett Beirut |
Associate Creative Director |
| Tania Saleh |
Leo Burnett Beirut |
Associate Creative Director |
| Michael Chftari |
Leo Burnett Beirut |
Digital Planner |
| Nayla Baaklini |
Leo Burnett Beirut |
Art Director |
| Rana Khoury |
Leo Burnett Beirut |
Copywriter |
| Carol Hanna |
Leo Burnett Beirut |
Regional Communication Director |
| Joyce Nahas |
Leo Burnett Beirut |
Communication Executive |
| Areej Mahmood |
Leo Burnett Beirut |
Art Director |