| Brand | EXOTICA |
| Product/Service | FLOWER SHOP |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Consumer Products |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising/Web Design Agency: | LEO BURNETT BEIRUT, LEBANON |
Credits |
Brief Explanation
The objective was to get an untapped segment to pay attention to a daring Valentine’s campaign.
Target audience was all single ladies in Beirut.
Exotica wanted to make a real difference by helping every single woman secure a Valentine.
We launched “Make a Move” campaign where we evolved the digital media platform throughout the course of the campaign.
BLOG CREATION
We identified a start-up blogger and anonymously developed ivysays.com, before the launch of our campaign.
This blog served as portal for interested consumers to access the Exotica website after being pulled to visit ivysays.com via effective viral & ambient strategies.
Credits
| Bechara Mouzannar |
Leo Burnett Beirut |
Regional Exec. Creative Director |
| Ghida Younes |
Leo Burnett Beirut |
Creative Director |
| Rana Khoury |
Leo Burnett Beirut |
Copywriter |
| Wissam Matar |
Leo Burnett Beirut |
Associate Creative Director |
| Natasha Maasri |
Leo Burnett Beirut |
Art Director |
| Caroline Farra |
Leo Burnett Beirut |
Art Director |
| Michael Chaftari |
Leo Burnett Beirut |
Digital Planner |
| Fatima Merhi |
Leo Burnett Beirut |
Communication Executive |
| Carol Hanna |
Leo Burnett Beirut |
Regional Communication Director |
| Dima Kfouri |
Leo Burnett Beirut |
Communication Executive |
| Salem Habouss |
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