| Brand | LG ELECTRONICS |
| Product/Service | LG BORDERLESS TV |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Best Use of Viral and Email Marketing |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
The brief was to create awareness around LG's new innovation. The Borderless LCD TV. By using their global platform 'Live Borderless', our idea was to inspire our audience by engaging them in a truly borderless experience. Through traditional and non-traditional media, we created an online competition where participants could upload their videos on an interactive website explaining why they should be the ones to win unlimited business class tickets around the world plus $100,000 in spending money.
The videos were put on Youtube to drive the people onto the Borderless website. Within eight weeks the viral videos garnered over 2 million online views. In fact the viral video had 10 nonours including # 2 most viewed and # 4 top rated in the entertainment category on YouTube
Credits
| Shahir Zag |
Y&R Dubai |
Chief Creative Officer |
| Shahir Zag |
Y&R Dubai |
Creative Director |
| Wilbur D'costa |
Y&R Dubai |
Creative Director |
| Amit Kapoor |
Y&R Dubai |
Creative Director |
| Shahir Zag |
Y&R Dubai |
Copywriter |
| Amit Kapoor |
Y&R Dubai |
Copywriter |
| Shahir Zag |
Y&R Dubai |
Art Director |
| Daniel Botezatu |
Y&R Dubai |
Art Director |
| Nadine Ghossoub |
Y&R Dubai |
Head of Planning |
| Wilbur D'costa |
Y&R Dubai |
Agency Producer |
| Daymonde Marks |
Y&R Dubai |
Account Supervisor |
| Uday Desai |
Y&R Dubai |
Account Manager |
| George Ninan |
Y&R Dubai |
Account Executive |
| James Kim |
LG Electronics |
Manager - TV Division |
| Sukhpreet Singh |
LG Electronics |
Marketing Manager |
| Dhaval Desai |
Tattoo |
Technical Director |