HOW TO MIX FOOTBALL, BASKETBALL AND GYMNASTICS
| Brand | NESTLÉ MIDDLE EAST |
| Product/Service | KIT KAT CHUNKY |
| Entrant | JWT DUBAI, UNITED ARAB EMIRATES |
| Category | Best Use of Viral and Email Marketing |
| Entrant Company: | JWT DUBAI, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | JWT DUBAI, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
Kit Kat Chunky was a low key brand in the middle-east, KSA being core market, till we were asked to do an overhaul. We gave birth to The Chunky Boys to handle this task. Three different virals were created and seeded all over the net with very subtle brandings of the product, which have generated in over 700,000 hits till now and many repeat posts, while the website, www.thechunkyboys.com, has had over one million unique visitors.
Credits
| Chafic Haddad |
JWT |
Executive Creative Director |
| Kedar Damle |
JWT |
Creative Director/Art Director |
| D V Hari Krishna |
JWT |
Creative Director/Copywriter |
| Prabhakar Iyer |
JWT |
Account Planner |
| Shereen Fotouh/Nadine Halawany |
JWT |
Account Manager |
| Emily Haddad |
JWT |
Agency Producer |
| Eddy Rizk |
Big Kahuna Films |
Producer |
| Jeroen Mol |
|
Director |
| Ulrik Bentzen |
|
Director of Photography |