THE MAGICAL RACE OF MIROO
| Brand | MAJID MAGAZINE |
| Product/Service | MAJID MAGAZINE |
| Entrant | ABU DHABI MEDIA COMPANY Abu Dhabi, UNITED ARAB EMIRATES |
| Category | Interactive Tools & Applications, including mobile advertising |
| Entrant Company: | ABU DHABI MEDIA COMPANY Abu Dhabi, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | ABU DHABI MEDIA COMPANY Abu Dhabi, UNITED ARAB EMIRATES |
| 2nd Advertising/Web Design Agency: | PHD Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
The action uses Augmented Reality to connect Majid magazine with it's website, delivering a seamless experience for Majid fans.
The magazine remains part of the experience when users reach the website.
Users physically show the magazine’s AR code to their webcam and the magazine becomes a steering wheel in the online game. The game is advertised in the magazine itself, promoted with online banners and with a viral 'how to' video hosted on the site, facebook on youtube. It works, increasing site traffic by 25%!
Credits
| Victoria Mirauer |
ADMC |
Marketing Director |
| Issam Al Jammal |
ADMC |
Head of Creative Services |
| Mourad Lahlali |
ADMC |
Creative Lead |
| Fouad Akkad |
ADMC |
Design Lead |
| Tarek Sheikh |
ADMC |
Development Head |
| Soha Mikati |
Majid Magazine |
Product Manager - Majid.ae |
| Hanaa Munir |
ADMC |
Senior Designer |
| Ahmed Shlibek |
ADMC |
Project Manager |
| Julia Purcaru |
ADMC |
Communication Manager |
| Sophia Sheikh |
ADMC |
Marketing Manager |
| Soham Bhagnari |
Phd |
Senior Executive/Digital Planning |
