| Brand | MICROSOFT MEA |
| Product/Service | MSN |
| Entrant | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Category | Best Integrated Interactive Campaign |
| Entrant Company: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
MSN Arabia wanted to engage with its Middle Eastern audience. We used MSN Messenger as our entry point and localized it. We created 10 free emoticons (smileys) with localized expressions and greetings that people across the region identified with. Richly animated, they were released around Ramadan & Eid – the one time everyone connects with each other. The campaign took off through email shots and web banners on chat windows and spread virally. With no media spend, we achieved 628,070 website-hits and 241,000 downloads within two months. We engaged with a mass of people who’d never considered MSN as theirs.
Credits
| Pooja Chandani |
Wunderman Dubai |
Associate Creative Director |
| Richa Khan |
Wunderman Dubai |
Head of Copy |
| Rasha El Saadi |
Wunderman Dubai |
Senior Designer |
| Shweta S. Tariq |
Wunderman Dubai |
Copywriter |
| Jessy Shoucair |
Wunderman Dubai |
Designer |
| Celine Barakat |
Wunderman Dubai |
Arabic/French Copywriter |
| Babu Nair |
Wunderman Dubai |
Senior Artworker |
| Adrian Otto |
Wunderman Dubai |
Business Director |
| Jean-Baptiste Saulnier |
Wunderman Dubai |
Account Manager |
| Denise Veiga |
Wunderman Dubai |
Account Co-Ordinator |
| Rita Dhankani |
Vivi5 |
Animation Artist |
| Mohammed Jameer |
Tattoo 360 |
Developer |
