| Brand | MICROSOFT |
| Product/Service | MICROSOFT WINDOWS 7 |
| Entrant | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Category | Best Use of Viral and Email Marketing |
| Entrant Company: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
To train Microsoft Gulf employees for the big Windows 7 launch, we unleashed a 3-step online challenge inviting everyone to be a Master. Through weekly emails, we sent out spoofs made on popular martial art movies. This content was found so entertaining that almost everyone logged on to www.masterit-all.com to view and take part. The movie spoofs caused laughter and furore in Microsoft’s strict corporate environment. Most importantly, just through 3 emails, we managed to train, test and get employees ready for the mega launch of Windows 7.
Website was hosted on internal server. View at the URL above.
Credits
| Pooja Chandani |
Wunderman Dubai |
Associate Creative Director |
| Richa Khan |
Wunderman Dubai |
Head of Copy |
| Shweta Tariq |
Wunderman Dubai |
Copywriter |
| Malesh Ponnusamy |
Wunderman Dubai |
Art Director |
| Jessy Shoucair |
Wunderman Dubai |
Design/Film Production |
| Adrian Otto |
Wunderman Dubai |
Business Director |
| Faysal Abdul Malak |
Wunderman Dubai |
Associate Account Director |
| Nelly Chehab |
Wunderman Dubai |
Account Manager |
| Babu Nair |
Wunderman Dubai |
Senior Artworker |
| Vivek Chonkar |
Wunderman Dubai |
Production Manager |
| K.A.Tissa |
Wunderman Dubai |
Paste Up Artist |
| Uday Desai |
Tattoo |
Senior Technical Lead |
| Sajith K R |
Tattoo |
Web Developer |