| Brand | MARS |
| Product/Service | MARS, SNICKERS AND TWIX ICE CREAM |
| Entrant | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Credits |
Brief Explanation
CHALLENGE
To convince cynical youth to participate in yet another promotion.
SOLUTION
To overcome the “whatever” attitude, we gave control back to our audience.
We let them “Funk up their Prize” via 3 design studios. Entrants chose their prize, then personalized it, making each entry their own unique piece of art - which if won, would be printed on their prize.
160 electronic prizes were offered and participants could “funk up” a new prize every day.
RESULTS
165,316 unique visitors
18,258 entrants.
11% conversion.
A 44,260 “funked” up prizes.
Average site visit: 5.27 mins.
Cost per visit: 0.53 dirham
Credits
| David Lucas |
Wunderman |
Creative Group Head/Writer |
| Bruno Santiago |
Wunderman |
Senior Art Director |
| Qasim Akbar |
Wunderman |
Senior Designer |
| Chantal Estephane |
Wunderman |
Account Manager |
| Marianne Al Boustany |
Wunderman |
Senior Account Manager |
| Mohammed Jameer |
Tattoo 360 |
Designer |
| Mustafa Anabtawi |
Tattoo 360 |
Senior Flash Developer |
| Sooraj T R |
Tattoo 360 |
Senior Digital Designer |
| Sajith K R |
Tattoo 360 |
Web Developer |