|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Award
|
|
A01 Mailings
|
DELIVERING THE SPIRIT OF RAMADAN
AL SAFADI RESTAURANT / ARABIC RESTAURANT |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Bronze
|
DISTRONIC PLUS
MERCEDES-BENZ / E-CLASS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
A02 Premiums & Giveaways
|
TURNING TRADE INTO ROMANTICS
UNILEVER / PONDS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Short List |
DIGITAL CAMERA
ACRES HOLDING / LE MALL FASHION BRAND |
JWT Beirut |
LEBANON |
Bronze
|
|
A03 Company Literature
|
FRAMED
LAWRENCE JACOMELLI / FILM DIRECTOR |
BRANDCOM MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
Bronze
|
OFFCUTS BUSINESS CARDS
BESPOKE / FINE TEXTILE & TAILORING |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Silver
|
DOWNSIZED FOR RECESSION
MEMAC OGILVY / MEMAC OGILVY |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Bronze
|
LITTLE RED RIDING HOOD FIGHTS BACK
WORLD BLACK BELTS CENTRE / WORLD BLACK BELTS CENTRE |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
A04 Direct Response Digital Media
|
AHLAN MSN!
MICROSOFT MEA / MSN |
WUNDERMAN Dubai |
UNITED ARAB EMIRATES |
Silver
|
|
B01 Corporate Information
|
THE ART OF MAGICAL JEWELS
VAN CLEEF AND ARPELS / TRAVELLING EXHIBITION |
MIXED MEDIA PUBLISHING Dubai |
UNITED ARAB EMIRATES |
Bronze
|
GROWTH NEEDS NURTURE INTERNAL CAMPAIGN
UNILEVER / PONDS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Short List |
MASTERS OF WINDOWS 7
MICROSOFT / MICROSOFT WINDOWS 7 |
WUNDERMAN Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
B02 Consumer Products
|
VERY IMPORTANT APARTMENT
COCA-COLA / COCA-COLA LIGHT |
MEMAC OGILVY & MATHER Manama |
BAHRAIN |
Short List |
KEY IN THE IGNITION
T.GARGOUR & FILS / MERCEDES |
JWT Beirut |
LEBANON |
Gold
|
MEGA OUTDOORS
NESTLÉ ICE CREAM / ICE CREAM |
JWT CAIRO |
EGYPT |
Short List |
DISTRONIC PLUS
MERCEDES BENZ / E-CLASS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
B03 Consumer Services
|
TICKET STAMP PROMOTION
BERLITZ LANGUAGE CENTER / BERLITZ LANGUAGE CENTER |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Gold
|
SHISHA KARAOKE PROMOTION
JUMEIRAH GROUP / HARRY GHATTO'S KARAOKE BAR |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Silver
|
MAKE A MOVE
EXOTICA / FLOWER SHOP |
LEO BURNETT BEIRUT |
LEBANON |
Short List |
|
B04 Business Products & Services
|
PRINT-BRAND ESSENCE
JWT / ADVERTISING AGENCY |
JWT Riyadh |
SAUDI ARABIA |
Bronze
|
DOWNSIZED FOR RECESSION
MEMAC OGILVY / MEMAC OGILVY |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Short List |
|
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
|
LE MALL RAMADAN
ACRES HOLDING / LE MALL FASHION BRAND |
JWT Beirut |
LEBANON |
Gold
|
STICKY POSTERS
EMIRATES ENVIRONMENTAL GROUP / RECYCLING |
WUNDERMAN Dubai |
UNITED ARAB EMIRATES |
Gold
|
THE VALUABLE DUMPSTER
TAKE MY JUNK / CHARITY |
WUNDERMAN Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
C01 Best Integrated Campaign led by Direct Marketing
|
VERY IMPORTANT APARTMENT
COCA-COLA / COCA-COLA LIGHT |
MEMAC OGILVY & MATHER Manama |
BAHRAIN |
Short List |
SAFE & STYLE
VOLVO/MASSIMO DUTTI / SEATBELT ANNIVERSARY |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
D01 Event/Field Marketing & Alternative Media
|
RED BULL FIGHT
RED BULL / ENERGY DRINK |
LOWE MENA Dubai |
UNITED ARAB EMIRATES |
Short List |
TICKET STAMP PROMOTION
BERLITZ LANGUAGE CENTER / BERLITZ LANGUAGE CENTER |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Gold
|
DUSTVERTISING
BP/CASTROL / BP VISCO ENGINE OIL |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Grand Prix
|
SAFE & STYLE
VOLVO/MASSIMO DUTTI / SEATBELT ANNIVERSARY |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Bronze
|
PETROL POWER
MERCEDES-BENZ / MERCEDES-BENZ S400 |
OMD Dubai |
UNITED ARAB EMIRATES |
Bronze
|
STICKY POSTERS
EMIRATES ENVIRONMENTAL GROUP / RECYCLING |
WUNDERMAN Dubai |
UNITED ARAB EMIRATES |
Silver
|
THE VALUABLE DUMPSTER
TAKE MY JUNK / CHARITY |
WUNDERMAN Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
D02 New Product Launch/Re-launch
|
LE MALL LAUNCH
ACRES HOLDING / LE MALL FASHION BRAND |
JWT Beirut |
LEBANON |
Short List |
LAUNCH OF TOUCHSMART
HP / HP TOUCHSMART |
OMD Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
D03 Merchandising/In-store Marketing & Point of Purchase Displays
|
HOTSPOTS INSTORE
THE ECONOMIST / NEWSPAPER |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Gold
|