| Brand | TERRANET |
| Product/Service | TERRABIZ BUSINESS INTERNET |
| Entrant | JWT Beirut, LEBANON |
| Category | Company Literature |
| Entrant Company: | JWT Beirut, LEBANON |
| DM/Advertising Agency: | JWT Beirut, LEBANON |
Credits |
The Brief
Introduce Terrabiz, the new business Internet division of Terranet (one of the biggest internet providers in Lebanon) to professionals and IT managers emphasizing the benefits of using their services.
Creative Execution
Traditional media is still the preferred choice over digital when it comes to senior staff and managers. The best way to reach them is through specialized publications. To ensure we get into their database a business card is a must. However, we want to make a lasting impact.
Sending the business card in a magazine with the message hidden underneath each one ensures that our first meeting is memorable.
It’s a first in the Lebanese market.
Describe the creative solution to the brief/objective.
Lebanon is behind in IT technologies and innovations. The market is just witnessing some growth in specialized/professional service. it’s still hard to get Business owners to see the benefit.
We personalized the ads, got in direct contact with our audience. What seemed like a simple business card exchange mechanism turned into every businessman’s nightmare: a bad decision that will trigger a chain reaction that might cost him his business.
Though humorous the message was loud and clear “your future depends on it”. The aim was to raise awareness and trigger inquisition.
Results
Terranet succesfully retained and converted all her business clients into Terrabiz and grew their corporate business by 25%.
Credits