| Brand | LEBANESE CANADIAN BANK |
| Product/Service | BANK |
| Entrant | QUANTUM COMMUNICATIONS Beirut, LEBANON |
| Category | Business Products & Services |
| Entrant Company: | QUANTUM COMMUNICATIONS Beirut, LEBANON |
| DM/Advertising Agency: | QUANTUM COMMUNICATIONS Beirut, LEBANON |
Credits |
The Brief
To reflect the bank's strategy of 'Going Green' through its annual report.
Creative Execution
A fresh design that breaks the clutter of the serious / formatted look of local annual reports while clearly driving the 'green' environmental message.
Describe the creative solution to the brief/objective.
Printed on recycled paper and injected with an 'all-green' look, LCB's annual report took a fresh and enticing aspect.
Results
The annual report received a very positive and appreciative feedback from its audience, who enjoyed its message as well as its fresh spirit and looks.
Credits
| Odile Riachi |
Quantum Communications |
Creative Director |
| Alexandre Choucair |
Quantum Communications |
Associate Creative Director |
| Merwad Abdullah |
Quantum Communications |
Head Of Design |
| Joelle Ghoul |
Quantum Communications |
Designer |
| Maral Ghanma |
Quantum Communications |
Copyrighter |
| Fiona Akl |
Quantum Communications |
Copyrighter |
| Lea Cremesty |
Quantum Communications |
Account Manager |