| Brand | TUNISIANA |
| Product/Service | TELECOM PROVIDER |
| Entrant | JWT TUNISIA Tunis , TUNISIA |
| Category | Consumer Services |
| Entrant Company: | JWT TUNISIA Tunis, TUNISIA |
| DM/Advertising Agency: | JWT TUNISIA Tunis, TUNISIA |
Credits |
The Brief
The objective of this promotion was to increase frequency of top ups during the holy month of Ramadan within our existing customers.
We decided to use an insight we've learned from a previous promotion based on the same principal : recharge your mobile and win unlimited calls.
The insight was when someone wins the unlimited calls, he shares his mobile with all his neighbourhood during the promotion lifetime, becoming in a way, the unofficial public phone.
We built our idea on that insight.
Creative Execution
The brand is about living new experiences and sharing them, our solution showed how a single win can have a major impact on a whole neighbourhood, making everyone taking advantage of the unlimited call bonus.
Describe the creative solution to the brief/objective.
We recreated the experience of someone winning the unlimited call time bonus in a neighbourhood.
Results
In the Day after recall, the TVC remained in the top 5 during almost the whole month. During the campaign tops ups increased by 35%. The commercial was also a success as it reinforced the brand values.
Credits